Owning a pet is one of the greatest joys that can be experienced in the course of one's life, because the bond that is created is really something inexplicable.

At the same time, however, it involves taking on many responsibilities, and this is the reason why so many defenseless animals are abandoned every year. In addition to this, sometimes the bosses also commit naive mistakes, perhaps taken by haste or out of simple ignorance. There are several cases of animals that die each year from excessive heat in the car cabin, or from the summer heat more generally.

It is precisely in the light of these realities that a company in the GDO world can find an opportunity, which turns out to be even twofold: to sensitize pet owners to more careful conduct and to propose a unique product on the market, with volume of sales that can ensue. This business strategy must materialize in effective tools that can convey this message, which are therefore able to be attractive and useful. Furthermore, the period seems to be favorable, given the imminent arrival of summer. The temperatures rise, the days get longer, and being outdoors becomes much more pleasant, so it is not surprising that during this season the Pet business resumes its pace at full capacity.

For all these reasons, IPS wanted to offer its many years of experience at the service of this sector, creating the ideal tool for large-scale distribution that deal with the resale of products for pets and Pet Care. We are talking about the new Pet Auto Alert, an innovative and effective product that was created with the aim of making pet owners aware of the risks associated with prolonged exposure to high temperatures, especially in the car during summer.

Pet Auto Alert: the pet friendly thermometer card

Taking care of a pet also means having to transport it by car for a variety of reasons: a visit to the vet, a trip to the park or a pleasure trip. Whatever the destination and motivation, there are always good rules to respect on these occasions: secure our pet and make sure it enjoys good ventilation. In fact, all cars are made of a metal frame, a material that retains heat very well, so it should not surprise us if the passenger compartment soon becomes a stuffy and cramped environment. Excessive exposure to these extreme conditions can be fatal even for only very short periods of time. A few minutes are enough to induce our Fido to a state of dehydration and respiratory difficulty, and therefore to meet death.

To do its part in this mission, IPS has created Pet Auto Alert with the clear intention of producing an instrument capable of giving a reliable measurement of the interior temperature of the passenger compartment, but also of conveying a clear message in support of awareness against the abandonment of animals in the car. This Card features a microencapsulated liquid crystal thermometer that warns the driver when the internal temperature becomes too critical, allowing him to immediately secure the furry passenger.

Finally, it should be noted that this product is non-toxic, unbreakable and completely Made in Italy.