Even GDO company Esselunga, the largest company that deals with large-scale distribution in Italy, has chosen our 48H Fevermonitor for the resale of this non-invasive thermometer at its points of sale.

Esselunga was looking for new products to expand its offer and found in IPS's twenty-year experience an ideal partner for its business objectives. Therefore he has chosen to contact us, as producers of innovative medical devices for the GDO sector and retailers of the pharmacy channel.

The history and data of the Italian company Esselunga

This historic company belongs to the first Italian supermarket chain, Supermarkets Italia S.p.A, which was founded by Nelson Rockefeller's IBEC and some Italian partners, including Guido Caprotti and Marco Brunelli, on April 13, 1957 in Milan. The first store was built in a former workshop in Viale Regina Giovanna, and already at the time the sign had the word "Supermarket", which was easily recognizable thanks to the first S with a particularly elongated upper part. It is precisely from the characteristic of this particular sign that the name by which we now know this supermarket chain, “Esselunga”, was derived.

In the following years the company was very successful, and the number of stores rose significantly, covering the entire geographical area of Northern Italy and the Center, especially in the regions of Lombardy, Emilia Romagna and Tuscany. In 1989 the holding opened the first Superstore in Florence, thus inaugurating the new shopping centers including a supermarket, perfumery and bar, while in 2001 it started the online shopping service.

Until today, Esselunga is a very successful company with more than 24,000 employees, 160 points of sale and an annual turnover of 8 billion euros, thus ranking first in the Italian ranking of companies dealing with large-scale distribution, thanks also to the control of 9% of sales in Italian supermarkets and hypermarkets. One of the reasons behind this success is certainly the business model adopted, which is characterized by the choice of large stores, all very similar in size, services and product arrangement, but above all always located in very strategic points. This model obviously harks back to the American one of department stores, which was inherited from the experience and influence of Rockefeller.

Esselunga and Baby Care:

the choice of 48H FeverMonitor

Esselunga has chosen to expand its proposal in the Baby Care sector. In this choice, he decided to rely on the know-how and quality of IPS, which was able to offer the supermarket chain a simple but extremely effective product. 48H FeverMonitor is a microencapsulated liquid crystal thermometer able to offer a continuous response on the feverish state for up to 48 hours. The peculiarity of this tool lies in the possibility of being able to apply it directly to the baby's forehead using the appropriate adhesive, and to leave it in place for several hours. This method of application is particularly effective for application on newborns, as it allows parents to control changes in internal temperature without having to wake the child, and above all to keep it monitored continuously for a long time without having to take the measurement several times.

In addition, this thermometer also guarantees a particularly precise measurement, and has an extensive range between N and 40 degrees, where N means a regular temperature, while the numbers are an approximation of the current feverish state. The detection is very quick: after about 30 seconds from application on the forehead, a clear response can already be obtained, which could then adapt to any internal changes that occur during the day.